Vic Polkinghorne is northern, but despite this obvious handicap it turns out that he also has a combination of creativity and love of salesmanship that makes him a natural advertising creative. Vic is the creative driving force behind our work, he can cut through the crap to work out the best things to say, and is obsessed with coming up with simple, convincing, and interesting ways to say them. Vic consistently comes up with ideas that help our
clients stand
out in their
category
and grow
their business. He’s worked at some of the best ad agencies in London, creating campaigns for Boots, IKEA, BT, Clarks, and many others. Our clients find him a refreshing change from your typical ad agency creative types. Vic is a critic of the ad industry’s self-congratulatory creative awards schemes, he argues that they distract ad creatives from the real role of their creative skills in the business (that being, of course, to make their clients’ advertising work as hard as possible). He’s grown
up with the
advances of
technology and media and knows how to get the most out of every medium. One of the things that our small band of clients enjoy about working with us is knowing that Vic is working hands-on on their business, figuring out how to get the most from their advertising. (Well, that and the pant-wettingly strong coffee he makes). You can call Vic on 0207 0333 999, if only to mock his Lancashire accent, which only seems to get stronger the more he lives ‘down south’.