ESET came to us for help to establish them as a leading global brand in the
hugely competitive cybersecurity category.

Progress. Protected. is a fresh, distinctive and category defining brand idea
that allows ESET to talk about it’s products and services in a completley new
and distinctive way. It lifts cybersecurity from niche techy talk into the most
important and talked-about areas that technology is helping people,
businesses, organisations and society, helping ESET take the high ground in
way that reflects its true status as a leader and innovator in its field.

The launch campaign features influential and prominent thought leaders in
the fields of science, education, innovation, business and space exploration,
who each share their unique, specialist, and sometimes challenging
perspectives on how technology can enable progress and help to improve
and shape our everyday lives.