We helped Drambuie to reverse a long period of sales decline to a 17% sales
increase in the first year of this campaign, with 34% growth in emerging
markets.

A Taste Of The Extraordinary is an instructive example of how a strong ‘big
idea’ and high-end creativity can support both premium brand advertising
and strongly performing sales-driving activity at the same time. Strong sales
and a rejuvenated brand enabled a lucrative sale ahead of plan.

When Drambuie approached us they were experiencing year on year sales
decline. This was in part down to changing habits and fashion. A steady
decline of formal dining meant fewer people ordering liqueurs. People didn’t
have an occasion to drink Drambuie, and a whole generation of drinkers
didn’t ever really know what it was. A big impact was needed.