When we began working with Fentimans they were a relatively unknown brand taking on the soft drinks’ giants with modest budgets but big ambitions. Our job was to give people a reason to buy while building a challenger brand that lasts.

While working together sales grew from £10m to £40m, Fentimans moved from being a small upstart to what is now the leading ginger beer in the UK, and a highly distinctive and well-loved brand.

Fentimans botanical brewing process creates premium drinks with bold flavours and a real kick more suited to a mature palate than an adolescent one. This gave us the platform to position the brand as ‘The Original Adult Soft Drink’ and make the comms as bold and punchy as the drinks themselves.

We used every opportunity to make noise and get attention for the brand, producing dozens of ads, from small space to a TV commercial, that made the product heroic and recognisable whilst establishing an irreverent tone of voice.

Our work was extended to brand design and packaging as we were entrusted with developing launching Hollows & Fentimans alcoholic ginger beer brand