Ramborn is Luxembourg’s first cider company. Up against multinational brands with huge distribution and deep pockets, we needed to help them punch above their weight and become the most distinctive brand in their category.

It’s the freshly pressed juice from fruit grown exclusively in traditional local meadow orchards makes Ramborn so special. We captured this with ‘The Gold of Luxembourg’ – a big idea that put the brand on a pedestal, positioning Ramborn as a precious liquid rooted in its homeland.

To give the brand a joined-up visual language, we carried this idea through to an award-winning range of packaging, creating a unique look that reflects Ramborn’s natural credentials, from the core bottled range across the full portfolio, including special edition variants and a new juice and soda range.

Ramborn is now the number 1 cider in Luxembourg.