English sparkling wine is thriving, but it has also become a crowded and competitive market. When we started working with Roebuck Estates almost every brand in the category looked and sounded identical with generic vineyard photography, clichéd drinking occasions and interchangeable messaging. The opportunity for Roebuck to genuinely stand out was obvious.

Roebuck’s six vineyards with their varied soils and microclimates, produce exceptional vintage sparkling wine every single year. This inspired ‘Roebuck Makes It Vintage’ a big brand idea that both signals the brand’s premium status and positions Roebuck as the English sparkling wine that makes a moment or occasion more special.

To launch the campaign we commissioned iconic illustrations that gave Roebuck a beautifully crafted anf highly distinctive aesthetic. We developed a brand new website telling the story of the brand using this new brand world, along with some stylish product photography. Roebuck is enjoying healthy year-on-year growth in this competitive market.