This campaign shows the long-term benefit of a big idea that builds over time. It has helped Timothy Taylor’s Landlord climb from eighth in category to become the best-selling cask ale in the UK today, while maintaining a price premium over the competition.

In 2015, Timothy Taylor’s set out to establish Landlord as the undisputed premium leader in the ale market, valued for its outstanding quality and commercial contribution.

To achieve this ambition, we were commissioned to develop a big idea for the brand to help consumers and the trade understand what makes Landlord so special, and why it’s worth paying more for.

The result was All For That Taste Of Taylor’s. A campaign that champions the brewery’s uncompromising dedication and commitment to the time-honoured brewing process behind every pint of Landlord. Brought to life through a series of cartoons, each execution tells a unique story about the lengths that Taylor’s go to in pursuit of exceptional taste.