to Sell! Sell!
Were a different kind of advertising agency.
In quite a few important ways, but the most important is this:
Most ad agencies are obsessed with peoples attitude towards your brand, and with producing brand advertising.
Attitude doesnt actually influence buying decisions.
Its really the other way around.
In fact, what people buy influences their attitudes.
Sustained growth is driven by increased sales.
The best way advertising can help fuel that growth is to move more people closer to buying your product.
So we put your product, and the reason customers should choose it, at the heart of your advertising.
And we make that advertising charming, truthful, entertaining and highly distinctive in the category.